Guarujá beach vendors charge R$ 380 minimum for umbrella and chair use

Guarujá beach vendors are charging a R$ 380 minimum consumption fee for umbrella and chair use. This charge, implemented on New Year's Eve, requires customers to spend R$ 380 to occupy shaded areas, a price equivalent to a quarter of the minimum wage. While common in Brazil, minimum consumption requirements are legally questionable under consumer protection laws, and Guarujá anticipates a new environmental preservation fee in 2026.