Greggs raises sausage roll price to £1.30 amid customer backlash

Greggs has raised the price of its popular sausage roll by 5p to £1.30, marking the second increase in six months. Some locations may charge up to £1.40 for the item. Customers have expressed frustration over the price hikes, noting that the sausage roll was 85p in 2016. Complaints have increased, especially after a recent 10p rise in coffee prices. The bakery chain has hinted at potential further increases due to rising employment costs. Despite a record £2 billion in sales last year, Greggs is facing slower growth and challenges in consumer spending.