Greek consumers prioritize experiences over goods this Black Friday

Greek consumers are shifting Black Friday spending from physical goods to experiences, with travel services seeing a significant surge. A study by the Athens University of Economics and Business found that 45% of consumers plan to spend primarily on services this year, a notable increase from previous years. Travel services, in particular, jumped from 25% to 63% in Black Friday purchases. This trend indicates a qualitative shift in consumer behavior, viewing Black Friday as an opportunity for personal enrichment and experiences rather than just acquiring material possessions.