Grand Sumo tournament sets new record for prize money sponsorships

asahi.com (Japanese)

Grand Sumo's New Year tournament set a record for the most prize money sponsorships on its opening day. A total of 258 sponsorships were awarded across 21 bouts in the top division, surpassing the previous daily record of 256 from last year's tournament. The increase is attributed to growing corporate interest, affordable advertising costs, and active recruitment by stablemasters, with sumo wrestlers' popularity also driving sponsorship numbers.


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Grand Sumo tournament sets new record for prize money sponsorships | News Minimalist