Government departments launch "Happy Shopping New Year" campaign to boost holiday spending

news.gmw.cn (Chinese)

Multiple government departments are launching a "Happy Shopping New Year" campaign to boost holiday spending. The initiative, announced on February 11, 2026, involves over 9 departments and aims to provide consumers with discounts and promotions during the upcoming Chinese New Year holiday. The campaign includes policy incentives, a 10 billion yuan prize draw for receipts over 100 yuan in 50 pilot cities, and various cultural and tourism activities.


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Government departments launch "Happy Shopping New Year" campaign to boost holiday spending | News Minimalist