Google Reveals Typical Timelines for Crawling, Indexing, and Recovery

Google's Gary Illyes presented timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona, based on internal analysis. The figures offer SEO teams reference points for assessing whether technical adjustments are progressing or stalled. Typical times include about 20 hours for discovering a new URL, 30 days to refresh a known one, and one to two days for title and snippet updates. Site moves take a few weeks for small sites, while core update recovery typically spans three to six months. The estimates lack sample sizes and definitions of "typical," with some slowest cases listed as "never." Illyes warned that interconnected processes accumulate delays, as crawling must precede indexing.