Google proposes search spam policy changes to avoid EU antitrust fine

Google proposed changes to its spam policy to avoid an EU antitrust fine. Publishers complained the policy unfairly demoted their content in search results. The European Commission investigated Google's policy under the Digital Markets Act. The policy targeted parasite SEO but also impacted publishers' monetization efforts. The EU watchdog's monitoring indicated the policy demoted news media and other publishers when their sites featured commercial partner content.