Google introduces AI tools to boost retail customer experience and sales

socialmediatoday.com

Google announced new AI tools for retailers at the 2026 NRF conference to enhance conversational commerce and maximize sales. These updates include Gemini Enterprise for Customer Experience, allowing retailers to build custom AI agents for product discovery and customer support, and Business Agent for conversational brand interactions within Google Search. Google is also introducing the Universal Commerce Protocol for direct purchasing within chatbots and expanding delivery partnerships and ad types in AI Mode.


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