Google defends itself in antitrust trial over online advertising practices

economictimes.indiatimes.com

The U.S. government has accused Google of monopolizing online advertising technology in its antitrust trial. Google has now concluded its defense, arguing that its practices are justified and that the ad tech market is highly competitive. Google's lawyers presented over a dozen witnesses, including economists, to support their claims. They argued that Google's fees are comparable to industry averages and that the company has improved transparency and revenue for publishers. The trial, overseen by Judge Leonie Brinkema, will continue with the government's rebuttal. A ruling is expected by the end of the year after both sides summarize their cases.


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