Google asserts authority over SEO guidance and questions third-party tools

searchenginejournal.com

Google has asserted its authority over SEO, AI optimization, and related tools, positioning its own guidance as the definitive source of truth. The new guidance warns against third-party SEO tools and services that imply Google approval, stating they do not have access to Google's internal ranking data. Google recommends using its own tool, Search Console, for accurate information and data directly from Google Search.


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Google asserts authority over SEO guidance and questions third-party tools | News Minimalist