Google Ads to transform search marketing with AI in 2025

Google Ads is set for a major transformation in 2025, driven by artificial intelligence. This change is expected to be more significant than the mobile revolution, altering how consumers search and interact with businesses. Key developments include a shift from keyword-based searches to multimodal experiences, new AI tools for marketers, and improved measurement capabilities. Advertisers will need to adapt quickly to these changes to stay competitive. This initiative aligns with Google CEO Sundar Pichai's strategy to expand the company's AI platform, Gemini, amid growing competition and regulatory pressures.