Good Good CEO and president resign after backlash over golf ad

Good Good CEO Matt Kendrick and president Joe Flannery have stepped down following backlash over a controversial golf club advertisement, with co-founder Nahid Giga assuming the role of interim CEO. The ad, intended as a parody of the horror movie "Obsession," showed co-founder Garrett Clark shoving professional golfer Alexis Miestowski to the ground, sparking criticism that it trivialized violence against women. Good Good removed the video and apologized, while Clark called it a "terrible concept" and "terrible ad." Callaway, which approved the ad, cut ties with Good Good, and retailers Dick's Sporting Goods and Golf Galaxy pulled the brand's products. Golf Channel canceled a planned "Big Break" season, and Good Good lost a PGA Tour sponsorship in Austin, Texas, though the event will proceed.