Glossier and Katseye launch Lip Glaze
wwd.com —
Glossier has partnered with the global girl group Katseye to launch its new Lip Glaze, a hydrating lip oil available in six shades. The collaboration aims to celebrate diversity and the joy of summer. The Lip Glaze campaign, launching Saturday, features Katseye members showcasing the lip oil's shades, each representing their personalities. The product includes apricot and raspberry seed oils, liquid shea butter, and a minty agent. Katseye, formed in 2023 through a reality show, is a diverse group. The Lip Glaze is available for $22 and includes a scavenger hunt in Los Angeles and an activation in New York.