Global streamer content spending to surpass $100 billion in 2026

Global streamer spending on content will exceed $100 billion for the first time in 2026. This milestone is driven by major platforms like Netflix and Disney+, with a projected 6% increase in their investment, contributing to a 2% rise in overall global content spend. Streamers are increasingly investing in sports rights, a key factor in their expanding content budgets, while traditional broadcasters face market challenges.