GivingTuesday set for December 3 as U.S. nonprofits prepare for annual fundraising event

GivingTuesday, an annual day of charitable giving, will take place on December 3 this year. It began in 2012 as a hashtag and has grown into a major fundraising event for U.S. nonprofits, raising $3.1 billion in 2022 and 2023. The initiative started as a project of the 92nd Street Y in New York and became an independent organization in 2020. It encourages nonprofits to engage supporters through fundraising campaigns, with many participating regardless of affiliation with GivingTuesday. While donations have increased over the years, the trend showed flat growth in 2023, raising concerns among organizers. The day remains a key moment for nonprofits to kick off their year-end fundraising efforts.