Giovanna Lancellotti's character promotes Globo's vertical novela in "Dona de Mim"

noticiasdatv.uol.com.br (Portuguese)

A character in Globo's "Dona de Mim" promoted a vertical novela by quoting a villain's catchphrase. This cross-promotion aims to drive viewers to the mobile-first series. Kami, played by Giovanna Lancellotti, repeated "Bebe, lacraia, bebe!" while watching "Tudo por uma Segunda Chance" on her phone. This scene served as an advertisement for the vertical novela. Globo is using "Dona de Mim" as a marketing tool for its new mobile content, exploring new storytelling formats and audience engagement strategies.


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Giovanna Lancellotti's character promotes Globo's vertical novela in "Dona de Mim" | News Minimalist