Giftmall's 2025 data shows diaper cakes lead baby shower gift purchases in Japan

news.yahoo.co.jp (Japanese)

Giftmall's 2025 data reveals diaper cakes are the top baby shower gift, accounting for 27% of purchases. Personalized items are highly popular, with over 90% of key categories featuring name customization. Practical, long-lasting items like baby mugs and bedding are gaining popularity over clothing and toys. Social gifting, allowing gifts to be sent via LINE or email without needing an address, has expanded to 9% of baby shower purchases.


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Giftmall's 2025 data shows diaper cakes lead baby shower gift purchases in Japan | News Minimalist