Germany's National Tourist Board launches "Taste of Germany" campaign in Beijing

hk.prnasia.com (Chinese)

Germany's National Tourist Board launched a new campaign in Beijing focusing on seasonal German cuisine and travel experiences. The "Taste of Germany: Seasonal Delights" campaign highlights Germany's diverse culinary culture through a four-season menu concept, aiming to attract Chinese tourists by showcasing food as a key cultural experience. The initiative, supported by VisitBerlin and Lufthansa, also promotes upcoming events like the 150th anniversary of the Bayreuth Wagner Festival and the 2027 International Horticultural Exhibition.


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Germany's National Tourist Board launches "Taste of Germany" campaign in Beijing | News Minimalist