George Clooney fears his image in ads after death

George Clooney said at the Venice Film Festival that his biggest fear regarding AI is his image being used in commercials decades after his death, joking about appearing in a tampon ad. He received the Golden Lion for Lifetime Achievement on Wednesday. Clooney warned that AI and deepfakes are making it harder for the public to discern truth, and that fake content could also lead people to dismiss genuine material. He said he has spoken with AI developers but has not seen sufficient progress on safeguards. The actor also addressed AI's growing role in Hollywood and the need for the industry to adapt, while discussing journalism and media ownership concentration. He accepted the honor with humor about his age, noting his festival ties date back to 1998.