Generative AI animates famous artworks to boost accessibility

Generative AI is being used to animate famous artworks, making them more accessible to younger audiences. Imaginae Studios created a three-minute video of Edvard Munch’s "The Scream," bringing the painting to life with motion, audio, and context. This is the first in a series aiming to make art engaging for Gen Z and millennials. The project, backed by Fremantle, aims to set a high creative bar, contrasting with lower-quality AI content. Future animations will feature works by Hokusai, Hopper, Van Gogh, Van Eyck, and Whistler.