Gen Z prefers zero sugar sodas over diet versions

Gen Z is increasingly choosing "Zero Sugar" sodas over "Diet" versions, viewing the latter as outdated. This shift is driven by younger consumers who prioritize wellness and avoid sugar, finding "Zero Sugar" branding more appealing than "Diet" terminology, which is perceived negatively. Major beverage companies are responding by heavily marketing and expanding their Zero Sugar offerings, reflecting a significant change in the soda market.