Gen Z prefers zero sugar branding over diet soda

Pepsi and Coca-Cola are shifting marketing focus from "Diet" to "Zero Sugar" beverages, appealing to younger consumers. This branding change reflects a preference among Gen Z for "Zero Sugar" over "Diet" options, despite both being calorie-free. This trend is driving significant growth in the zero-sugar soda category. The "Zero Sugar" label is perceived as healthier and less associated with dieting, making it more attractive to a generation wary of traditional diet culture.