Gen Z film distributor Peter Gold drives moviegoers to theaters with influencer events and social media marketing

fastcompany.com

Film distributor Peter Gold is using social media and influencer events to drive Gen Z to theaters for his film "Our Hero Balthazar." WG Pictures, Gold's company, bypassed traditional paid advertising, relying on TikTok, Instagram, and influencer collaborations to promote the film, which opened successfully. This strategy taps into Gen Z's preference for social experiences and online discovery, aiming to revitalize theatrical attendance through community and engagement.


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Gen Z film distributor Peter Gold drives moviegoers to theaters with influencer events and social media marketing | News Minimalist