Gen Z favors zero sugar sodas over diet versions

Gen Z prefers "Zero Sugar" sodas over "Diet" versions, despite both being calorie-free. Zero Sugar branding resonates better with younger, health-conscious consumers who avoid sugar but dislike diet culture. This shift is driving growth in the zero-sugar category. Soda companies are heavily investing in Zero Sugar marketing, with PepsiCo and Keurig Dr Pepper seeing success and expanding their zero-sugar offerings.