Gap's brand perception: how it stacks up against premium clothing brands

yougov.com

Gap's collaboration with Victoria Beckham signals a move towards more premium fashion, aiming for a more selective shopper. YouGov data shows Gap scores higher than average for Quality but lags behind premium brands. Its Reputation is also below that of higher-end retailers. Despite this, Gap's overall Impression and Value scores are competitive, and its Customer Satisfaction significantly outperforms premium brands.


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Gap's brand perception: how it stacks up against premium clothing brands | News Minimalist