G2 Esports marks ten years of success with new leadership and inclusive initiatives
G2 Esports, founded in 2015, has become a leading organization in the esports industry, winning 19 trophies in 2024. The organization operates globally, with teams in various games and a focus on brand collaborations and revenue from game publishers. G2 has adapted its business model, moving away from traditional media rights to free streaming on platforms like Twitch and YouTube. The organization also emphasizes social media engagement, ranking high in Europe and America, and has developed a women's team, G2 Gozen, to promote inclusivity. Recent changes in leadership followed controversies involving co-founder Carlos Rodríguez. G2 now operates under a collective leadership model to prevent future issues. The organization continues to support players in their careers, whether in esports or related fields.