FSSAI crackdown prompts Indian food and beverage firms to overhaul labels

economictimes.indiatimes.com

India’s food regulator FSSAI is intensifying enforcement against misleading product labels and claims, prompting food and beverage companies to revise packaging and marketing. Companies including Dabur and Diageo have challenged orders in court; FSSAI ordered Red Bull, Sting and Hell to drop “energy” from labels, while products from atta to whisky face scrutiny. Enforcement stems from existing standards, not new regulations; consumer awareness and calls for front-of-pack warnings on high sugar, salt and fat foods are adding pressure.


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