Frozen yogurt's premium revival appeals to Gen Z

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Frozen yogurt is experiencing a resurgence, with some shops charging up to $30 per cup. This trend is particularly popular among Gen Z consumers. New frozen yogurt businesses are focusing on premium ingredients, artisanal toppings, and creating "vibey" store environments. They are marketing fro-yo as a healthier indulgence option. This revival echoes the premiumization of coffee in the past, with companies aiming to elevate the frozen yogurt experience and appeal to consumers seeking perceived healthier treats.


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Frozen yogurt's premium revival appeals to Gen Z | News Minimalist