Fort Lauderdale billboard raises awareness of antisemitism with bold message

A new billboard in Fort Lauderdale aims to raise awareness about antisemitism. It features the message: “If you think turbulence is scary, try wearing a Jewish star.” The billboard, part of a campaign by JewBelong, will be displayed until the end of January. JewBelong, a nonprofit founded in 2017, seeks to educate people about Judaism and antisemitism. Similar billboards have appeared in cities like Phoenix, Chicago, and Atlanta. The campaign has sparked discussions but has also faced backlash in some areas, including vandalism and complaints. Despite mixed reactions, JewBelong plans to continue its provocative advertising strategy. Co-founder Archie Gottesman emphasized the importance of starting conversations and fostering understanding about antisemitism.