Formula 1 viewership and engagement rise on Apple TV in the U.S

appleinsider.com

Formula 1's move to Apple TV has seen increased U.S. viewership and engagement, contrary to fears of fan backlash. Executives cite Apple's tech platform and new viewing tools for a more immersive experience. The deal replaced ESPN as the exclusive U.S. broadcaster. Apple is promoting F1 across its ecosystem, aiming to attract younger and more female viewers, aligning with the sport's growth strategy.


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Formula 1 viewership and engagement rise on Apple TV in the U.S | News Minimalist