Former Vogue editor launches sustainable online marketplace The FairGround

Ginnie Chadwyck-Healey, a former Vogue editor, has launched The FairGround, a new online marketplace focused on sustainable brands. The platform aims to simplify shopping for consumers by highlighting brands that prioritize fair practices in their production processes. The FairGround features brands like ELV Denim and Stripe & Stare, which have been evaluated by a third-party consultancy on their sustainability efforts. The site will regularly update its criteria to ensure brands continue to meet responsible standards. Unlike traditional retailers, The FairGround operates as a marketplace without holding inventory. Chadwyck-Healey believes there is a demand for new, responsibly made products, despite the rise of second-hand shopping.