Former Nintendo employees share challenges behind iconic Switch reveal trailer

nintendolife.com

Former Nintendo employees Kit and Krysta discussed the behind-the-scenes challenges of creating the Switch reveal trailer in their podcast. They noted that the team faced internal resistance to moving away from traditional, spec-focused presentations. Some Nintendo of America staff were concerned that the new approach could confuse audiences. There were also worries about potential leaks from filming a live-action trailer, leading to significant internal debate. Despite these challenges, the trailer became iconic. However, Krysta expressed her dislike for the character "Karen" and the overall cheerful tone of the trailer. The original trailer has since been removed from Nintendo's official YouTube channel.


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Former Nintendo employees share challenges behind iconic Switch reveal trailer | News Minimalist