Former Louis Vuitton salesperson shares techniques for leading customer conversations

Former Louis Vuitton top salesperson Miwa Doi advises against matching a customer's tone and speed, emphasizing that mirroring their behavior builds trust and rapport. However, she cautions against being overwhelmed by the customer's pace, as it can hinder a sale. Doi learned early in her career that employees represent the brand at all times, even off-duty. She stresses the importance of maintaining a professional demeanor and being mindful of conversations, as customers can be encountered anywhere. This awareness is crucial for building customer relationships and upholding the brand's image, as employees are always perceived as representatives of Louis Vuitton.