Fontainebleau marks one year on Las Vegas Strip with plans for future growth

Fontainebleau, a new resort on the north Strip in Las Vegas, marks its first anniversary after a long development history. The 67-story, 3,644-room property opened amid challenges, including executive changes and a slow start in attracting visitors. Management has since focused on improving communication and marketing strategies to better highlight the resort's unique offerings. New promotions, such as loyalty tier matching and complimentary valet services, aim to attract and retain customers. Looking ahead, Fontainebleau has acquired additional land for potential future development. Management plans to enhance the resort's appeal and create a vibrant destination that draws visitors to the area.