Florian Ast's 'Sex' survived label rejection to become a Swiss-German hit

Florian Ast's enduring Swiss-German cult hit "Sex" (2000) almost never saw release: his record label rejected the song, yet a last-minute budget deal let him record it anyway. Ast wrote the chorus after spontaneously singing it to women from a balcony; producer David Bronner immediately recognized its potential. Label boss Bruno Huber refused, but Ast negotiated to record it if funds remained. Enough did, and the song became a hit. The album "Spitz" went platinum and its single charted 15 weeks. Ast still performs the song live, with one text change: "Schlampe" became "Perle" to keep up with modern language.