Finland's 20M-View Puppy Cam: Why a Nation Can't Look Away

Finland is experiencing a national craze over "Pentulive," a 24/7 live stream of a Lagotto Romagnolo dog named Hikka and her six newborn puppies, which has drawn 20 million social media views. The broadcast is run by the Finnish public broadcaster Yle. The puppies were born October 10, and the stream will run until they leave for new homes in December. Yle's science editor Pirjo Koskinen launched the camera in 2021 to highlight a dog's critical early weeks, noting the appeal lies in escaping negative news and enjoying care and love. The slow-TV format, originating in Norway in 2009, offers viewers authentic, relaxing content. University of Helsinki professor Miiamaaria Kuhala says the live stream creates stronger emotional reactions and a sense of continuity as viewers watch the puppies grow.