Filipina designer creates eco-friendly luxury handbags in Belgium

Soho Francotte, a Filipina designer in Belgium, creates luxury handbags from grape skin and apple waste. Her brand, Lubay, launched in July 2021, has gained recognition, becoming a finalist in the Belgian Vegan Awards 2024. Originally a musician, Soho pivoted to fashion during the pandemic. She self-taught skills like pattern-making and sustainable design, focusing on eco-friendly materials to create high-end products without harming the environment. Lubay is growing steadily, shipping worldwide while maintaining a commitment to sustainability. Soho aims to inspire conscious consumerism, proving that luxury and ethical fashion can coexist.