Fashion shifts from quiet luxury to bold self-expression in 2024

In 2024, the fashion world shifted away from "quiet luxury," a trend that had dominated since early 2023. Initially popularized by celebrities and minimalist styles, the trend became oversaturated, leading to consumer disillusionment. John Galliano's bold spring couture show in January 2024 marked a turning point, showcasing creativity and theatricality. This event inspired a broader movement towards eclectic and expressive fashion, moving away from the restrained aesthetics of quiet luxury. The rise of "chaotic customization" reflects a growing desire for individuality and self-expression. This trend embraces unique styles, DIY elements, and secondhand shopping, signaling a departure from the previous focus on minimalism and stealth wealth.