Eyeshadow returns as a key fall 2025 makeup trend

cosmopolitan.com

Eyeshadow is making a significant comeback as a major fall 2025 makeup trend, moving away from the minimalist "clean girl" aesthetic. The trend is evident in new product launches from brands like Makeup By Mario and Urban Decay, and was showcased on runways with various colorful and shimmery eye looks. This resurgence reflects a shift towards more expressive and experimental makeup, drawing inspiration from past eras and celebrity styles.


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Eyeshadow returns as a key fall 2025 makeup trend | News Minimalist