Explore Minnesota tourism conference highlights economic impact and community growth

Explore Minnesota held its 2025 Tourism Conference in Minneapolis, attracting over 500 attendees despite frigid temperatures. Key speakers highlighted the state's tourism impact, which generated $24.2 billion in 2023, supporting 180,473 jobs and saving households $1,002 in taxes. The conference emphasized tourism's role in fostering community and attracting new residents. Explore Minnesota's marketing campaign, "Star of the North," received positive feedback, and the state was ranked as the second-best for families and retirees. Challenges remain, including global perceptions of America and funding for tourism initiatives. Despite these issues, attendees expressed optimism about tourism's potential to unite communities and enhance Minnesota's economy.