Experts outline strategies for brands to prepare for potential TikTok ban in the U.S

TikTok may face a ban in the U.S., prompting concerns for brands relying on the platform. Experts advise creators to shift focus from social media to building their own digital presence to ensure stability. To safeguard their brands, creators should establish their own websites, start email lists, and utilize SMS marketing. Diversifying content across multiple platforms like Instagram and YouTube is also recommended to reduce reliance on any single app. These steps aim to help businesses maintain control over their audience and avoid disruptions caused by potential changes in social media policies.