Ex-Lululemon execs build profitable activewear brand, Left On Friday

entrepreneur.com

Former Lululemon executives Laura Low Ah Kee and Shannon Savage transformed their side project into an eight-figure activewear brand, Left On Friday, after identifying a gap in the swimwear market. The brand is now worn by Olympians. The founders, leveraging their expertise, created swimwear that prioritized both fashion and function, using a unique fabric. Left On Friday launched online in 2017 and became immediately profitable, expanding into other activewear. The brand's success includes designing uniforms for the Canadian women's beach volleyball team for the Paris Olympics, leading to increased international traffic and sales. Left On Friday continues to grow in the premium activewear market.


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