European Union fines Google for anticompetitive adtech practices

forbes.com

The EU fined Google €2.95 billion for abusing its dominant position in online advertising technology, ordering it to stop anticompetitive practices. The European Commission found Google favored its own adtech services, harming competitors, advertisers, and publishers, potentially leading to higher consumer prices. Google must propose remedies within 60 days. This marks the fourth major EU antitrust fine against Google. Former President Trump criticized the fine, threatening retaliation against the EU.


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