European regulators challenge TikTok's addictive design features under the Digital Services Act

fastcompany.com

The European Commission has preliminarily decided TikTok's addictive design features, including its endless scroll, violate the Digital Services Act. Regulators are demanding TikTok modify these features to mitigate user addiction risks or face potential fines of up to 6% of its parent company's global annual turnover. TikTok plans to contest the findings, but this action could set a precedent for regulating addictive design patterns across social media platforms in the EU.


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