EU bans emotion-tracking AI under new regulations to protect individuals

The European Union will ban emotion-tracking artificial intelligence under new guidelines effective August 2. This includes using webcams and voice recognition to monitor employees' emotions and AI technologies that manipulate users into spending money. The EU AI Act aims to protect individuals from discrimination and harassment by prohibiting practices like AI-enabled social scoring and dark patterns in online services. Companies that violate these rules could face fines of 1.5% to 7% of their global revenue. The EU's approach is more comprehensive than that of the United States and China, focusing on legal certainty for AI providers. However, some experts warn that rapid changes in the AI industry may outpace these regulations.