Elon Musk's social media engagement on X surges ahead of US presidential election

Elon Musk's social media engagement on X has surged since July, with views increasing by 138%, retweets by 238%, and likes by 186%. This rise contrasts with more modest gains for other political accounts, raising questions about potential algorithm changes. Musk's support for Donald Trump includes over $100 million in donations to a pro-Trump political action committee. Research indicates that since Musk's endorsement of Trump, right-wing accounts have gained more visibility compared to progressive ones on the platform. Access to X's data has become limited since Musk's acquisition, complicating research efforts. Previous investigations suggest that Republican tweets are more likely to go viral, indicating a shift in the platform's dynamics under Musk's ownership.