Eli Lilly's direct-to-consumer pricing for Zepbound promotes healthcare transparency and affordability

forbes.com

Eli Lilly's direct-to-consumer pricing for Zepbound offers a more affordable option, bypassing intermediaries and promoting transparency in healthcare. The $499 monthly price for Zepbound is significantly lower than its list price, making the drug accessible to more patients and highlighting value. This model could lead to broader healthcare reform by shifting towards transparency, accountability, and patient empowerment in decision-making.


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