Elf ear procedures gain popularity in Asia, especially South Korea

Aesthetic procedures to create "elf ears" are rapidly growing in popularity across Asia, particularly in South Korea. These procedures, often involving hyaluronic acid injections, aim to lift and reshape ears for a more youthful and smaller facial appearance. The trend, originating in China, has spread through social media and K-Pop influence. South Korea's robust plastic surgery industry, developed since the 1980s, sees many locals and foreigners seeking cosmetic enhancements, with "elf ears" being a recent, sought-after modification.