Ecosia and Qwant partner to launch European search index to challenge Google

Ecosia and Qwant are collaborating to create a European search index, aiming to reduce reliance on Google and other US tech companies. This initiative, called European Search Perspective (EUSP), will launch in France in early 2025, followed by Germany. Currently, 90% of European search queries are handled by Google, with limited alternatives. The new index seeks to provide more relevant results for European users, focusing on local content and eco-friendly options. The project aligns with Europe's push for digital sovereignty, allowing for greater control over digital infrastructure. Ecosia and Qwant hope to capture 5-10% of the European market by 2030, enhancing their algorithms with localized data.