easyJet's vibrant orange branding remains a key to its global recognition

easyJet has maintained its vibrant orange branding since its inception, making it one of the most recognizable airlines globally. The airline's founder, Stelios Haji-Ioannou, chose Pantone 021C to stand out against the red and blue of other European carriers. The airline's livery has evolved over time, but the bright orange remains a constant feature on its aircraft and uniforms. While easyJet's interiors use orange sparingly, the color is central to its brand identity and ethos, known as "Orange Spirit." Despite its success, easyJet has faced legal challenges over its branding, notably from telecommunications firm Orange in 2004. The airline's distinctive color continues to play a significant role in its marketing and corporate identity.